The Importance of Social Media Marketing
Social media is everywhere! Its growing popularity and clout make it impossible to be ignored. Small businesses in particular need to invest in this powerful marketing and communication tool to reap rich benefits.
A Sensis survey report showed that almost all of the participants used internet and more than half of them were logged in more than five times in a day. The report also states that the use of social media is “universal” among Millenials.
Millenials are particularly “transfixed” by social media according to Sensis and one-third of them said they check their social media accounts even when in the toilet and 30% admitted they would ignore their family and friends to check in to social media. And this is the generation that is set to have all the buying power in the coming years.
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With both internet and smartphone usage slated to grow exponentially in the coming years, it is clear small businesses have to work out smart strategies to leverage the power of social media to capture the attention of Millenials.
BENEFITS OF SOCIAL MEDIA
Here are some benefits of investing in social media:
Word of mouth is considered as the biggest marketing tool. Earlier days a good product or service was verbally recommended by a friend or a family resulting in a cycle of “word of mouth” publicity. Except in the digital age, the verbal communication has been replaced with social media likes, comments and shares. According to Statista, there are currently more than ten million users of Facebook in Australia and the number is expected to go up to almost 12 million by 2020. On an average, a potential buyer reads at least ten reviews online before making a purchase. What the local influencer in the form of friend, social media contact or family says on Facebook or other platforms is more important to the digital generation than celebrity endorsements.
With growing markets and blurring of lines between geographical boundaries, it is difficult for small businesses to engage with their customers all the time. But social media makes it possible to constantly be in touch with customers. A fully engaged customer is an immensely valuable brand ambassador for almost zero cost!
You can target better
The many useful marketing features on Facebook, Twitter or Instagram allows you to better define your target audience and optimize return on investment. Well-placed social media posts or single links can gather more than 20,000 visitors in one weekend!
Social media marketing needs to have a clear, well thought out strategy. When executed well, social media marketing can boost up the bottom lines of small businesses while keeping marketing expenses to the minimum.
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