The Importance of Social Media Marketing
Social media is everywhere! Its growing popularity and clout make it impossible to be ignored. Small businesses in particular need to invest in this powerful marketing and communication tool to reap rich benefits.
A Sensis survey report showed that almost all of the participants used internet and more than half of them were logged in more than five times in a day. The report also states that the use of social media is “universal” among Millenials.
Millenials are particularly “transfixed” by social media according to Sensis and one-third of them said they check their social media accounts even when in the toilet and 30% admitted they would ignore their family and friends to check in to social media. And this is the generation that is set to have all the buying power in the coming years.
Video interview tips: most recruiters now use video interviews
With more than two hundred languages being spoken in Australia and 26% of overseas-born population, recruiters clearly have to focus on developing smart strategies to recruit, train and retain talent.
According to a GreenJobInterview survey, video interviewing technique was used by close to 80% of survey participants. Video interviews were used by a majority of these participants to recruit mid-level and senior level employees. More than 90% of participants in this survey indicated they would prefer to use video interviewing to recruit in the future.
Marketing Trends to Look for in 2018
Business marketing needs to keep pace with the rapid changes in technology, consumer age group, social contexts and global competition. Experts believe the following will be the key trends to watch out for in 2018 and beyond.
How using chatbots can benefit a small business
Chatbots are here to stay and make intelligent – even if artificial- conversations! Businesses and industries have taken to artificial intelligence in a big way and the coming years are likely to see the bots becoming smarter and more self-aware.
The big players including Amazon’s Echo, Google’s Allo, and Messenger of Facebook, Cortana and Siri, not to mention Telegram and Operator are already ubiquitous. Small businesses also would benefit by leveraging “conversational commerce” a term coined by Chris Messina. The term refers to the transactions such as a purchase or a booking that a user makes during a conversation with a Chatbot.